Today, small businesses need to market themselves digitally to create sufficient brand awareness and track their ROI. Digital marketing helps in promoting your products and services and ushers in your business’s overall success. This is because consumers nowadays go online to learn about local businesses.
So, this blog discusses ten successful marketing strategies for small businesses in 2022.
10 Successful Marketing Strategies for Small Business
1. Know your Audience
Often, businesses make the mistake of thinking of “anyone” as their buyer. While this may hold to some extent for larger companies, small businesses need to be niche-specific in their marketing.
You need to understand who your audience is, the pains and problems your brand can solve for them, what their priorities are in your niche, etc. This will help you in your viral marketing.
2. Explore the strength of existing customers
Your existing customers are your best buyers. So, rather than focusing on acquiring new customers, concentrate more on retaining your existing ones. You probably would’ve heard that it costs 5 times more to gain new customers than retaining old ones.
So, encourage repeat purchases by using marketing strategies (upselling and cross-selling) based on each customer’s past buying patterns and on-site behavior. Also, consider launching a referral program to tap into the potential of their brand affinity.
3. Create a website
Your most important digital asset is your website. First, it helps create a strong digital presence. For with it, you can get free traffic via search engines, provide your visitors with more information about your brand, drive traffic to your social media pages, and establish yourself as an authority in your industry through posting useful and informative content.
So, if your business doesn’t own a website yet, get one soon!
4. Use the Power of SEO
Google searches are the most common ways in which a site receives traffic. If your site shows up on the first page of search results, the chances of people clicking through it increase. So, ensure that your site consistently ranks high on SERPs.
Whenever changes are made to Google algorithms, optimize your page keywords. This way, you’ll keep ranking high on Google searches.
5. Content Marketing
Source: InviteReferrals
One of the most effective marketing strategies for small businesses and large ones is content marketing. 18% of marketers acknowledge it to have the biggest commercial impact on their business. So, have a good content marketing strategy in place.
Regularly create and publish quality, relevant, consistent, and valuable content across channels. This will help attract and retain a distinct audience and propel favorable customer action. Further, unlike paid advertising, it brings in long-term and sustainable results.
6. Organic Social Media
Source: InviteReferrals
Today, it is indispensable for businesses to be on social media to tap into its enormous customer-bringing and retaining potential. So, establish a strong social media presence. Invest in growing your audiences there. Identify those networks that your customers use and find how they like to be approached.
Then start reaching out to them over social networks in the ways they prefer.
7. Continuously improve
Always believe that your business still has room to grow. One of the ways to keep improving yourself is to listen to your customers. For, it is they who are using your products or services. So, they know what needs to be done for improvement. Regularly create and distribute online surveys to collect customer feedback.
Earnestly go through their feedback and reviews to identify what can be done to refine and upgrade your business.
8. Revise your landing pages
People interested in your offerings end up on your landing pages whenever you’re marketing or advertising. And these, therefore, play an important role in the visitors’ decision whether or not to convert. So, evaluate your landing page’s conversion rate. If it is 2% or less, the issue is probably with the offer and not the design. So, try to make your offer more enticing.
After that, A/B tests the different elements on your landing pages to find the best combination. For example, you can try the headline, your call to action, the landing page copy’s length, placement and size of a button, and more. This can serve as one of your best business growth strategies.
9. Use Google My Business
Use Google My Business to your advantage. It is a powerful marketing platform as it lists your business at the search page’s top half ahead of the search results. Instruct your marketing team to get your business listed in the top 3 listings. This will generate a lot of traffic and thereby more conversions without spending much on ads.
So, work hard to rank your GMB listings higher. This way, your potential customers will start viewing your small business often.
10. Partner with Google Ads
One of the proven marketing strategies for small businesses is using Google Ads. Though you have to shell out some money, it pays off well, especially if you’re good at exploring this platform. Of course, you need to perfectly maintain your on-page SEO to deliver the relevant search results and drive traffic.
With Google Ads marketing, you get immediate results. So, combine this with your other marketing strategies for maximized results.
Wrapping up
Digital marketing is indispensable for small businesses today for creating brand awareness and selling themselves. This blog has discussed the ten most powerful marketing strategies for small businesses to establish themselves and grow in this digital era. Hope small business owners make use of these.
