Customers love to get a deal; whether in the form of percentage discounts, BOGO offers, or loyalty points, there’s something innately satisfying about knowing that you’ve secured a product or service for less than its full market value.
And for businesses that are just starting or aren’t as expansive as their competitors, Small Business Saturday is an excellent opportunity to build some loyal customers by offering them discounts and encouraging them to shop small and locally!
But participating in Small Business Saturday isn’t enough to guarantee increased sales and new customers. With rising competition and an avenue of marketing tactics being employed by small businesses across the country, you will need to promote your electronics store to stand out! Confused? Don’t be!
A Quick Guide to Small Business Saturday Strategies for your Electronics Store
Here’s how you can promote your electronics store this Small Business Saturday:
1. Join the Instagram Frenzy!
Chances are, your electronics store already has an Instagram presence in the form of a page – and Small Business Saturday is the time to use it! Instagram is a marketing hub, and countless everyday businesses increase their customer base and sales revenue by utilizing the platform.
Use your account to post attractive Instagram posts detailing your Small Business Saturday deals and pair them with SEO-optimized captions and trending hashtags to maximize your reach.
You can also leverage Instagram by hosting a live session on the Saturday of the event and by posting stories that show behind-the-scenes preparations. Just remember to stay on brand and keep your content fun and engaging!
And, of course, Instagram is the home of influencers – and partnering with one for Small Business Saturday could skyrocket your sales. So pick an influencer from your niche – maybe someone who does gadget reviews or is a self-proclaimed tech whiz – and seal a mutually beneficial partnership. Give their audience a unique discount code, and give the influencer monetary compensation or free products, all in exchange for them posting stories and posts featuring your electronics store and its Small Business Saturday deals!
2. Market yourself with Posters
There’s hardly been a time when well-thought-out poster marketing went wrong. Posters are great, and everyone seems to think so! Not only are they attractive to the eye and draw attention, but they’re also convenient for keeping information with you on the go. For example, you can use posters to advertise your electronics store as a small business taking part in Small Business Saturday, market the deals you’re offering, and let people know where to find you!
And if you’re worried about not nailing the design, you can create custom small business posters with PosterMyWall! Simply browse their large collection of poster templates and pick designs to your liking. Once selected, you can edit and customize to your heart’s desire – seriously, their UI is user-friendly, making the entire design process much better. And since it’s free, you don’t have to worry about disturbing your budget as a small business owner!
3. Create an Email Campaign – or Two!
Despite immense technological advancements, email campaigns have continued to be a successful marketing strategy if executed well. Not only do they allow direct communication between business and customer, but they also portray a mix of visuals and copy that is overwhelming.
Create email campaigns to promote your Small Business Saturday offerings using email templates for easy and attractive designs. Make sure to pair them with a catchy subject line – after all, it’s the first thing your recipients will see and what will determine your campaign’s open rate. Tips include adding your recipient’s name in the subject, including dates, and indicating that the email contains deals or offers to draw customers in.
4. Don’t Shy Away from Video Content
While Instagram posts and emails are great for marketing, video content is a necessary addition. Whether in the form of TikTok videos, Instagram reels, or YouTube content, video material attracts customers to explore your business further and gives you the space to clearly show your electronic products for promotion.
Some tips for creating video content include keeping the material short, hiring a professional if the video isn’t your strong suit, and going all in on editing – seriously, you’d be surprised at the difference that edit makes! Also, push your content through organic and paid boosting methods and use SEO optimization for maximum reach. Soon, you’ll have more customers on Small Business Saturday than you thought!
So, if you want to promote your electronics store on Small Business Saturday, these tips are the way to go. Remember to adjust context according to your business and audience and to keep engagement high for the best results!