There are several things to think about before launching your own website, whether it’s for professional use or not. Someday, revenue will build up for websites that didn’t start as professional websites so keep in mind the following tips on building an appealing website: custom eCommerce solutions for start-ups trying to experiment with individual websites.
Build the Website on Credibility
What makes customers buy a product they’ve never used before? The answer is to trust through credibility. Nowadays, there are many ways through which a person’s private information can be leaked or exploited by hackers, inflected malware, or viruses no wonder people avoid new or unheard websites.
This proves to be an advantage for new eCommerce companies trying to sell their products online. Through features where online transactions and input of case-sensitive information can be optimised to tight security and guaranteed returns in case of errors.
To gain the trust of newcomers, including the company description along with photos of employees and evidence of previous works. The same goes for contact information, address of main headquarters, links to social channels, product reviews, company policies, and relevant information for shopping online.
Build Simple Yet Efficient User Interface
The design and overall feel of the brand come from the visual elements of the website, the colour scheme used should reflect the colour used in the brand logo or design. Having a strong sense of uniformity helps customers retain the image of the company for a longer time or helps to easily recognise it.
Constructing an order of visual elements ease the viewer’s perception, uses simple designs that may seem minimalist or well-rounded, and avoid adding too many design elements as it may distract the customers from the actual product.
The inclusion of known icons and signs can help customers feel familiar because the icons are popularly seen on many other websites; a known protocol or norm promotes a comfortable environment for people. Last but not the least, limit the usage of ads or pop-up bars because it potentially irritates the customer’s sight of view.
Create Easy Navigation of Pages
Think of creating an easy navigation route through the eyes of the customer, even the slightest detail can make a difference. All customers have in mind is to browse and find the product they most desire, an element in the website which hampers or delays this procedure encourages visitors to leave the website and search for a different one.
Think like a customer to achieve missed features or experiences, this enables a lot of marketing experts to bring the maximum use out of the product or service.
Apply Descriptive Product Category
To find the right products, customers usually go to the search bar and click on the filter option, here a list of categories appears. Recently there’s been a sidebar including the price range, age group, and other additional features which help customers modify it and find the best option available in store.
This feature is common in all eCommerce websites, to make Colman things stand out, developers should be instructed to include interesting or innovative designs or interface in these filters or sidebars.
Yet they should be easy on the eye and be simple enough to navigate, after which developers can test the feature on trails.
Efficient Search with Filters
Having a large collection of databases on products and items really amounts to nothing if the search engine and filter system are not efficient enough. So the first thing to improve would be the accuracy of these features, the next step is to include the search toolbox in every page and location that seems familiar, make its design eye-catching and noticeable for quick and easy management.
The search box is supposed to recognize any sort of doubt or question raised by the customer about any particular product, this includes the physical features, components, traits, and colour of the product in question.
The same goes for doubts pertaining to customer service or issues. Provide a list of common queries often asked by customers in reviews or in the comment section to create easy navigation to customers in doubt.
Add a Quick View Feature
Throughout the process of browsing, customers want the quickest way to find the items they need or desire. In order to satisfy this demand or requirement, adding the feature of quickly viewing on-screen products laid out in columns prove to be very helpful in speeding up the browsing process.
This feature is not adopted by all eCommerce companies so including it can boost your customer performance, and there are different sorts of features available to include in the quick view option, choose the most important ones like the bookmark or favorite option and the add-to-cart or wish-list option.
Try going for a minimal look in the design of the quick preview feature, it makes sure the customer’s view is not disturbed by flashy colors or designs.
Deliver Special Offers
A common shopping norm for customers is to always be on the lookout for special promos, events, deals, discounts, and sales. This is especially common in themed holidays or days, a commercial advantage for sellers. This means the price of expensive or exclusive items is lowered considerably and gives customers an opportunity to get them.
Design Product Page through UX
Ecommerce websites can only do so much to cultivate real-time shopping experiences for users, so the concept of User Experience is introduced to promote this experience in innovative ways.
Since the shopping view is two-dimensional in online shopping, web developers need to include images that look professional and sophisticated to entice the customers, the products should be displayed in different angles and this is seen in the option to customize the colour and design of certain products.
Take a chance on introducing new popular trends in your websites and social media platforms, people want the “new look” or “experience” that is not accessible in reality.