Understanding the Principles of Design

The design principles loosely set out the fundamental ideas that make a piece of visual art desirable. They are generally explored in art courses and studied in graphic design programs. Alas, they are so frequently breezed in the class of photography. It is important to discern between the elements of art and the concepts of architecture.

Elements are objects that exist on a canvas, such as lines and curves. The ideals of design in art contain components that are less easy to recognize but are important for making a pleasurable composition. Stuff like comparison, pattern, and space are all concepts. Note, although they are typically discussed with fine art or graphic design, they apply to any two-dimensional art form. Designviva has laid down some principles of design –


The contrast in architecture refers to how various objects appear and how they fit together to create a coherent scene. The tone contrast is black and white, while the color contrast is in opposite places on the color spectrum. Contrast is all about making sure that the subject coincides with the rest of the picture to help concentrate.

As visual objects are put in the composition, contrasts help to attract attention to them. Items that do not get in the way seem to mix when things that contrast pop out. You may use other elements in your image to create a comparison. The scale or height of the items may be adjusted to display the difference between large and small.


Focus is how manifest objects are rendered in the composition. Luckily, the bits that you want to be popular are made transparent and strong. It is not obvious until the focus is done correctly. The spectator comes away with a message intended by the photographer or the artist. So, if it was not handled right, it was clear that something was wrong. A new message was sent by the viewer– the item that was to be noticed was skipped.

Emphasis is a central factor in the composition that takes some thought and foresight to get correct. You use the other aspects of art and architecture concepts to prove the case. An instance of this in design is a film poster that provides a clear emotional response to the spectator but does not give the name of the film or the date of release. They liked the look of the film, if only they could recall what it was called! If the spectator goes away without the desired message, the focus in the composition was on the wrong place.

There are many ways to establish focus in architecture. For eg, the size of an object may be modified to give it more focus. You can use contrasting colors, or you can incorporate features such as lines or curves. For photography, the focus may be generated by adjusting the perspective of the camera or the frame of the subject. A further great technique is to adjust the subject or background lighting, which will drag the subject out and raise the attention.


Of necessity, the human eye is programmed to notice trends. Patterns exist anywhere in the natural world, and even though we do not know them, we are pretty good at identifying them. Being artists, we should integrate this mental trick into our work of art. Patterns are made by repeated items in the composition. While including trends, we can use them to focus and reflect on our subject.

That makes the composition stand out as a whole and makes it unforgettable. If we think about trends in art, we generally think about stuff like textures. Designers should include these in our pictures, particularly when it comes to architecture or other works of art. Patterns are often about recurring features in the design, so wallpapers, textiles, and backgrounds are excellent examples of where they occur most frequently.


Repeat may refer to any aspect of art, such as color, line, form, or shape. Think about the patterns that you might have seen using minimal color palettes. It is typically striking because the repetition of a particular aspect is caught in the eye. Repeat provides continuity in a composition that ties together the whole picture to make it more interesting.

Typically, in architecture, repetition is used to make things look predictable or endless. A repeating pulse on paper will make it look like it is going on forever, far outside the canvas you can see. Repeat is also helpful in the design of user interfaces, where menus or control symbols will have the same items mirrored to help the user identify what they are looking for.


Movement cannot mean what you believe it does in art and architecture. It is all about the action of the viewer’s eyes through composition instead of being about objects in motion. Creatives and photographers closely observe the movement of the eye around the work. There is all manner of tricks to make things work. Creatives use diagonal or angled lines to guide movement to keep the eye focused.

Switching between high-key and low-key colors is another trick that lets a painting look in motion. Compositional guidelines and tricks, such as the Law of Thirds or the Golden Ratio, are means for performers to generalize the behaviors of audiences and foresee how the action will arise.

Leading lines are important instruments to drive in the way you would like it to go. After all course, displaying motion in the work often influences the movement of nature. Individual eyes are drawn to objects in motion, so the model’s hair floating behind her or her breeze-soaked dress is a perfect way to catch interest in a static picture.


Space is split between positive and negative spaces. They are also important components for perception, and they are closely connected to and influence the picture equilibrium. Positive space is what is populated by objects. Positive space is packed with space, and that is where you place your valuable things.

Negative space, on the other hand, is space between objects. It is also called white space, and it is a vital design factor. It is closely related to balancing because regions of white space will balance the “heavier” areas of the composition. Do not combine white space with copied space.


Of all the structural criteria, harmony is the most apparent one to be applied to photography. Balance refers to the visual weight or effect of the components of the composition. Another common form of harmony is symmetry, where pieces of the picture mirror themselves. This is not just a matter of contemplation – imagine a formal dinner table in the palace, with all the surroundings precisely matched. A scene is gorgeous since each hand is a mirror image of the other.

This is known as the symmetrical harmony of architecture. The two sides of the scene are balancing once more. However, the principle of asymmetrical equilibrium is equally essential. Asymmetrical harmony is much more common, and it is up to the artist or the photographer to make it possible.

Various artifacts can balance the picture. For eg, a standing figure can be balanced by white space in its composition. Uneven equilibrium is a bit of a game of trial and error. If two separate items complement each other, their visual weight will decide how far apart they should be and how they should be organized.


Understanding the Fundamentals of Architecture will help you build a well-balanced portfolio of images. It is important to pay attention to the design elements and concepts explained above and to include them on your website.

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